by Eikon-Design | Mar 24, 2025 | Digital Marketing
South Africa is a diverse and culturally rich nation with 11 official languages, multiple ethnic groups, and a complex history. For brands and content creators looking to engage with a South African audience, localisation is key. Simply translating content isn’t... by Eikon-Design | Mar 20, 2025 | Digital Marketing
Economic Landscape and Consumer Spending 1.1. Economic Challenges and Resilience South Africa’s economy has faced numerous challenges in recent years, including high unemployment rates, inflation, and energy crises. Despite these hurdles, South African consumers...